London-based singer-songwriter RAY NVVY has just dropped his latest single, 'Potential'. This RnB infused Pop/Electronic track has a moody, nostalgic feel. Smooth, enticing vocals carry the song with a catchy chorus being the highlight. RAY NVVY explores different soundscapes - creating a diverse output, yet he is articulate and precise with his delivery.
'Potential' brings a refreshing taste to London’s current music scene; venturing into an electronic sound with the theme and lyrics of the song very much being RnB heavy, creating a perfect contrast between genres. The music video for 'Potential' aligns perfectly with the song, with sexy and futuristic qualities. All of RAY NVVY's music videos are captivating and bring you on an emotive journey through his songs. Watch the video for 'Potential' here.
RAY NVVY talks on how he has always loved electronic music and the feel good ambience that it gives.
"I would hear it on video games back in the day such as GTA Vice City & San Andreas. When I was around 16/17 years old I was invited to a rave where they played only EDM. The atmosphere and energy in the place was crazy! I then went to a Soulection concert back in 2016, if you know about Soulection then you know they play all types of genres especially Electronic. That was literally one of the best nights of my life! The whole vibe was just a different level. Everyone was having a good time. I want to be able to give that type of energy back to the world when they hear ‘Potential’."
Was there a certain inspiration when writing 'Potential'?
"‘Potential’ was inspired by the combination of being intoxicated and in lust. When two people cross paths and are both on the same level. They tend to gravitate towards eachother, being caught up in the heat moment. It can either last for just that night or for a long time."
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